LinkedIn vs job posting boards for employers: The ultimate employer’s guide 

What would you choose: job posting boards for employers or LinkedIn job offers? In this article, we gathered everything you need to know about finding people for your jobs online: the best platforms, global boards, and some LinkedIn tips. Don’t have time for all of this? Check out the MWDN Careers and see if you want to benefit from our dedicated recruitment services!

Hiring the right people starts with a simple thing: A great job post. A well-written job listing can mean the difference between attracting top talent and getting buried under a sea of “maybe” candidates. But even the best-written post won’t do much if it’s hiding in the wrong corner of the internet. That’s why choosing the right platform is just as important as the content of the posting itself.

Content: 

• LinkedIn in job postings for employers
• Best job posting websites for employers (country by country)
• Best job board for employers: Top free and paid platforms
• Choosing the best place to post job openings: What employers should consider?
• How to create a job posting that attracts top talent?
• The best employer hiring websites are where your ideal candidate hangs out

According to Gartner, with the rise of remote work and global hiring trends, 58% of companies now say they’re open to hiring talent across borders. This makes knowing where your ideal candidates are searching even more important. Whether you’re a small business hiring your first employee or a global company scaling up, you have to use the right mix of platforms. 

In this guide, we’ll explore the best places to post jobs: from LinkedIn to country-specific boards, and how to make your listings stand out. Let’s make hiring a whole lot easier!

LinkedIn in job postings for employers

When it comes to reaching qualified, professional candidates, LinkedIn remains one of the top job posting platforms for employers around the globe. It’s more than just a social network; it’s a dynamic hiring engine where recruiters, hiring managers, and talent meet in real time. So, why LinkedIn should be at the top of your job posting strategy?

Benefits of using LinkedIn for hiring

1. Access to a massive talent pool. With over one billion users worldwide, LinkedIn gives you direct access to specialists across industries and experience levels.
2. Advanced targeting. Postings can be targeted based on location, skills, industry, and job title, helping you find the right fit faster.
3. Employer branding. Your LinkedIn company page acts as a digital storefront for potential applicants. Job seekers can explore your culture, team, and values immediately.
4. Networking effect. Unlike traditional job boards for employers, here, your post can be shared, liked, and discovered organically across user feeds.
5. Built-in communication. You can message applicants directly or respond to interested candidates through InMail or LinkedIn Recruiter tools.

How to create and optimize a job posting on LinkedIn?

I. Go to the LinkedIn Jobs page and click on “Post a free job” (or use the Recruiter dashboard).
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II. Fill in the basics: job title, company name, location (remote or on-site), and employment type.

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III. Write an appealing job description: 

• Use clear headers for responsibilities, requirements, and benefits. 
• Speak directly to the ideal candidate. 
• Keep paragraphs short and easy to scan.

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IV. Add relevant skills to boost searchability.

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V. Set your screening questions.

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VI. Choose a budget if you want to promote your post for higher visibility.

Top tip! Use keywords that candidates are searching for, like “remote,” “hybrid,” “senior developer,” or “product designer,” to improve discoverability.

Differences between LinkedIn job posts and LinkedIn job offers

It’s easy to confuse the two, but they serve very different purposes:

So, if you’re trying to hire, use job postings. If you’re making things official after interviews, use a job offer.

How do you boost visibility?

• Use sponsored job posts. For important roles, promote your employer job posting so it shows up in more search results and candidate feeds.
• Engage with reactions. When your post gets likes and shares, the algorithm pushes it to more people.
• Encourage employee sharing. Ask your team to share the job post within their network for an organic boost.
• Add hashtags like #hiring, #remotework, and industry-specific terms to help discovery.
• Post updates about the role on your company page to draw attention back to the post job listing.

FAQs: Job posting LinkedIn vs LinkedIn job posts

Q: What’s the difference between “LinkedIn job posts” and “job posting LinkedIn”?
A: Nothing! They’re used interchangeably by users and search engines. Both refer to job listings created on LinkedIn.

Q: Is LinkedIn a good platform for small businesses?
A: Absolutely. LinkedIn offers free job posts, and you can even set modest promotion budgets to amplify reach.

Q: How many job posts can I create on LinkedIn?
A: You can create one free job post at a time per company account, or upgrade to LinkedIn Recruiter for multiple listings and more features.

Best job posting websites for employers (country by country)

Hiring has gone global, and knowing the top job boards by country helps you reach talent exactly where they’re searching. We’ve selected these platforms not just because they’re best job boards for employers, but because they work well for specific regions, languages, and industries. Whether you’re hiring locally or expanding into international markets, these sites offer strong visibility, reliability, and access to the right candidates.

United States

• USAJobs – The official job board for U.S. federal government positions.
• Indeed – One of the largest job search engines worldwide; great for a broad range of roles.
• Glassdoor – Known for employer reviews, salary insights, and job listings.

United Kingdom

• Indeed UK – Popular across industries; aggregates listings from other sites too.
• Reed.co.uk – One of the UK’s top recruitment sites with career advice and CV tips.
• Adzuna – Job aggregator with data insights and AI-powered matching tools.

Germany

• XING – German-speaking LinkedIn alternative, strong in networking and recruitment.
• Stepstone – Major platform with thousands of professional employers job postings.
• Arbeit.now – Curated list of English-speaking jobs in Germany.

Netherlands

• Werk.nl – Official government job board, great for locals and job seekers in Dutch.
• Nationale Vacaturebank – Popular general job board with wide industry coverage.
• JobsinNetwork – Caters to English-speaking seekers across Europe.

Serbia

• Hello World – Niche platform focused on IT and developer jobs in Serbia.
• Poslovi Infostud – The largest and most trusted job board in Serbia across industries.

Latvia

• Visidarbi – General job board targeting the local Latvian job market.
• CV Market – Operates in multiple Baltic countries; solid for regional hiring.
• CV-Online – Offers job listings, CV tips, and recruitment services for Latvia.

France

• Cadremploi – Specialized in executive and managerial jobs.
• MeteoJob – Smart matching engine using AI to suggest best-fit roles.
• Hello Work – Offers a suite of recruitment and HR tools under one umbrella.

Italy

• InfoJobs – One of the most widely used job boards in Italy across industries.
• Talent – Offers tools for job search, company profiles, and employer branding.
• Jooble – Aggregates jobs from thousands of company sites and boards.

Poland

• Praca.pl – Longstanding Polish job board; broad range of industries.
• Pracuj.pl – Leading portal for professionals and companies in Poland.
• GoldenLine – Polish equivalent of LinkedIn with job postings and networking features.

Switzerland

• Jobs.ch – Switzerland’s top online job platform; multilingual support.
• Jobscout24 – Strong national presence with job search and alert features.
• TheLocal.ch – English-language job board for expats in Switzerland.

Best job board for employers: Top free and paid platforms

Some job boards offer free listings to get you started, while others provide premium features like better visibility, smart matching, and employer branding tools. Below, you’ll find a mix of both free and paid options.

Best websites for employers to post jobs (paid and premium)

These platforms are known for wide reach, quality applicants, and robust employer tools.

Where can I post job ads for free?

Want to post job listings without breaking the bank? These are some of the free job board for employers.

Free vs paid: Where to post job ads?

When comparing free and paid job posting platforms, there are a few key differences to keep in mind.

• Cost. Free platforms let you make a job posting at no cost, while paid platforms typically charge either a monthly fee or per listing.
• Reach. Free platforms usually offer moderate visibility, while paid platforms give you much wider reach and often include advanced targeting tools.
• Features. Free listings are often basic. Paid platforms offer extra tools like ATS integration, branded company pages, and detailed analytics.
• Speed of results. With free platforms, it may take longer to get applications. Paid platforms usually bring faster applicant inflow.
• When to use. Free job boards are a great choice for early-stage hiring, internships, or non-urgent roles. Paid options are better when you need a fast hire or find specialized talent. Another great way to get a unique talent ASAP? Staff augmentation or recruiting services by MWDN! 

Many job boards today use a freemium model, which allows you to post jobs for free at first and then boost visibility with paid options if needed.

Niche vs general job boards

General job boards like Indeed, LinkedIn, and ZipRecruiter are great for a wide reach, while niche boards attract higher-intent candidates in specific industries. Here are some of the most notorious niche employer job posting websites:

• We Work Remotely → Remote jobs
• Dribbble/Behance → Designers
• GitHub Jobs (archived) → Developers
• ProBlogger → Writing and content
• eFinancialCareers → Finance
• Hcareers → Hospitality
• Good Food Jobs → Food industry
• FlexJobs → Flexible and remote work

Choosing the best place to post job openings: What employers should consider?

With a wide range of employer hiring websites and job posting platforms available, selecting the best site for hiring employees depends on your company’s specific needs. There isn’t a universal answer. What works for one employer may not work for another. Here are some key factors to help guide your decision:

Industry and role type

Different platforms attract different audiences. Tech roles, for example, are best posted on LinkedIn, Stack Overflow, or AngelList, while creative roles perform better on sites like Dribbble or Behance. For corporate, finance, or administrative positions, mainstream platforms like LinkedIn or niche sites such as eFinancialCareers may be more effective.

Budget

Some job boards charge premium fees, while others offer basic listings for free. Paid platforms like LinkedIn, Glassdoor, and Indeed often provide better visibility and targeting, but free job boards such as JobSpider, AngelList (for startups), and local government-run websites can be great for small businesses or budget-conscious hiring.

Location-based reach

Consider where your ideal candidates are located. If you’re hiring locally, national or regional platforms like Reed.co.uk (UK), StepStone (Germany), or Pracuj.pl (Poland) may deliver stronger results than global ones. For remote roles, platforms with broader geographic reach, like We Work Remotely or Remote OK, are more suitable.

Platform popularity

Some platforms have broader name recognition and user bases, which can significantly increase your applicant pool. Sites like Indeed and LinkedIn are widely used by job seekers and employers alike. Popularity often correlates with candidate trust and activity levels.

How to create a job posting that attracts top talent?

Posting on the best job boards is only half the battle. What you write and how you present it can make all the difference. A strong job post helps your listing stand out, attracts qualified applicants, and gives candidates a sense of your company culture right from the start. Here’s how to craft a job posting that gets attention:

1. Clear and specific job titles

Your job title is often the first thing a candidate sees, so make it count. Be clear, direct, and avoid jargon or creative titles that might confuse applicants. Instead of “Sales Rockstar,” go with “Account Executive – B2B SaaS.” If possible, include level and specialization (e.g., “Senior Backend Developer – Python”).

Why it matters: Job seekers often search by title, and clarity improves visibility on job boards and search engines.

2. Compelling job description

A well-written description does more than list responsibilities. It promotes your role and your company. Keep it concise, structured, and candidate-focused.

Start with a brief intro to your company and what makes it a great place to work. →

Summarize the role and its purpose in 2–3 sentences. → 

List key responsibilities in bullet points. → 

Define must-have and nice-to-have qualifications clearly. →

End with a call to action (“Apply now” or “We’d love to hear from you!”).

Tone matters: keep it professional, but warm and engaging. Show some personality if that aligns with your brand.

3. Formatting for readability

Large blocks of text can turn candidates away. Break things up with:

• Subheadings (like “About the role” or “What you’ll do”).
• Bullet points for responsibilities and qualifications.
• Short paragraphs and clear spacing.
• Use bold text to highlight key points or benefits.

4. Keywords for SEO

Job boards and search engines use keywords to rank and display job listings. To increase visibility, use standard industry terms and titles. Repeat the job title a few times naturally in the text. Include location (even if remote). Mention technologies, certifications, or skills that candidates might search for. This improves your post’s discoverability across platforms.

5. Social media

Don’t just rely on job posting boards for employers! Spread the word across your social channels:

• Share job openings on LinkedIn, Twitter, Facebook, or even Instagram.
• Encourage your employees to reshare and refer candidates.
• Join relevant groups or forums and engage with communities.

This adds organic reach and targets passive candidates who might not be actively job-hunting.

The best employer hiring websites are where your ideal candidate hangs out

LinkedIn remains one of the top platforms for professionals across industries. It’s a goldmine for connecting with people who are actively seeking jobs or open to opportunities. Plus, LinkedIn’s filtering options make it easy to narrow your search based on the skills and experience you’re looking for.

However, while LinkedIn is global, it is also important to utilize country-specific job boards. These platforms cater to a localized audience who might be more attuned to regional trends, job expectations, and compensation standards. Local boards often give you access to talent pools that might not be as active on global platforms.

Mix and match platforms

Don’t limit yourself to one platform! Mixing and matching platforms can significantly increase your visibility. If your ideal candidate is more active on specific social platforms, you can use that space. 

For example, if you’re hiring in tech, you might find Stack Overflow or AngelList better for connecting with developers and startup enthusiasts. On the other hand, many candidates, especially younger professionals, hang out on platforms like Twitter or Facebook Groups tailored to specific career fields.

Combining LinkedIn with industry-specific boards and local job sites will ensure you’re covering a wide range of spaces where your ideal candidate is most likely to spend their time.

Testing and analytics

Every hiring campaign should be an experiment. Encourage your team to test different platforms to see which one yields the best results. For example, post similar job listings on LinkedIn and two local boards for a set period and track the engagement and applications you receive from each.

Using analytics tools provided by the platforms will help you identify which source is generating the most interest. From there, you can adjust your strategy by spending more resources on platforms with the best results and revising your approach for those that underperform.

Start with LinkedIn and 1-2 local boards to maximize reach

If you’re unsure where to start, begin with LinkedIn to reach a global audience of professionals. From there, add one or two local job boards that align with your region or industry to ensure you’re reaching candidates who may not be as active on global platforms.

Here’s a hiring secret your competitors already use

Want an even simpler way to find and hire talent across the globe? Be sure to book a call with MWDN and learn about all the benefits of staff augmentation for global hiring of tech specialists!

With staff augmentation, you don’t have to worry about job descriptions, your employer’s brand, or the platforms to choose for job posting! Our recruitment department will take care of finding, hiring, and, if needed, headhunting a perfect fit for your open position. 

• Any region
• Any time zone
• Any skillset
• Any budget
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With no unexpected costs or bad hire risks!